More FREE Ice Cream

What: Free Flavor Day at Häagen-Dazs Ice Cream
Where: Participating Stores
When: Tuesday, May 12 between 4 and 8 pm
Why: Raise awareness of the honey bee crisis

I’m going to need to walk around the block twice each morning with all this free ice cream. Here’s another one.

Häagen-Dazs is giving away a FREE scoop of any bee-built ice cream from 4 – 8 pm on Tuesday to raise awareness of the honey bee crisis. Honey bees pollinate ingredients essential to more than 50 percent of Häagen-Dazs ice cream’s all-natural flavors, so the fact that over the last several winters, approximately one in three bee colonies in the United States has vanished is a big deal to Häagen-Dazs. They have developed an entire website to the cause and put together this um, “interesting” video. I wonder how many of these guys have put this in their portfolio.